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Building on its earlier PC/phone integration experiments, Launcher goes well beyond simply giving you a Microsoft-focused application experience. That feed of information from apps on your PC, on your phone, and in the cloud, is the heart of the Microsoft Launcher.
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It might not be the old Windows 10 Mobile user interface, but it does share the same ‘get things done quickly’ ethos, with much of what you previously had to do in apps available in its feed. Support for key Microsoft tools like Sticky Notes and Office make it an important alternative to other launchers. It’s a useful app, with rotating wallpapers powered by Bing. Finally there’s a card-based view of your calendar, your mail, and other at-a-glance information, including the Windows Timeline view of documents and web pages you’ve opened on any of your devices. That’s linked to a scrolling view of all your installed apps, somewhat reminiscent of the one used by Windows Phone.
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The first is the traditional home screen, with selected apps and folders, and support for Android’s widgets. Originally developed in its internal Garage incubator, it’s a replacement for the default Android launchers with three different views of your device. The most visible aspect of Microsoft’s Android strategy is the Microsoft Launcher. With Android phones on sale in Microsoft’s own stores, it’s clear that it has become an important beachhead in Redmond’s new approach to the mobile world. While Apple’s commitment to controlling the iOS user experience limits what can be done to link it to Windows, Android’s more open approach has allowed Microsoft to go a lot further in merging the two platforms. Second, it began to build integration points into both mobile operating systems, and into its consumer and enterprise cloud services.
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First, it doubled down on its own mobile apps, making them first-class citizens in the iOS and Android stores.
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It understands how to create platforms to build businesses and capture users - an understanding that led it to do two things.